As

2021 Swag Age : Shout Out, Joseon! live

The musical "Swag Age: Shout Out, Joseon!" had its live performance screenings starting from May 13, 2024, at 29 Lotte Cinema locations nationwide. This work, which won the Best Musical Award at the Korean Musical Awards in 2021, featured the live performance recorded in 2021 at the CJ Towol Theater of the Seoul Arts Center.

In this screening, Yang Hee-jun and Kim Soo-ha, who won the Rookie of the Year awards at the 2020 Korean Musical Awards, played the roles of Dan and Jin, respectively, while Lim Hyun-soo starred as Hong-guk, and Lee Kyung-soo played Sip-ju. PL Entertainment, the producer, reported that a total of 10 cameras, including Jimmy Jibs, were used to capture the vividness and dynamism of the stage. Specifically, after filming without an audience during one performance, additional filming was conducted with an audience to capture their reactions, and the footage was edited together.

The musical "Swag Age: Shout Out, Joseon!" is set in an imaginary Joseon where sijo, traditional Korean poetry, is the national ideology. The commoners, who had worked through their hardships and adversities through sijo, found themselves living without freedom or happiness after a treason event led to a ban on sijo activities. Fifteen years later, the "Joseon Sijo Contest," open to everyone, provided a turning point. The secret sijo group "Golbindang," which aimed to bring a new wave to Joseon by uncovering evils and creating a happier world, seized this opportunity. Opposing them was the yasa daepansa (chief commissioner of sijo), Song Hong-guk, who plotted to capture Golbindang under the pretext that they were spreading malicious rumors about him.

This work harmoniously blended traditional and modern elements, offering a unique charm not often seen. The rhythms of Korean traditional music were rearranged to match contemporary music, and both hip-hop dance and Korean traditional dance were performed on stage. The story, centered around sijo, featured an innovative combination with modern rap, emphasizing rhyme and rhythm.

Having garnered great acclaim from audiences for its spectacular visuals and stories infused with Korean sentiment, "Swag Age: Shout Out, Joseon!" provided a new experience for musical moviegoers, including families and the general public, through this screening.

Additionally, before the official release, a GV (Guest Visit) screening event was held on May 10 at Lotte Cinema Konkuk University. Musical columnist Park Byung-sung moderated the event, which was attended by actors Yang Hee-jun, Kim Soo-ha, Lim Hyun-soo, and Lee Kyung-soo, as well as PL Entertainment CEO Song Hye-sun, director Woo Jin-ha, producer Kwak Ki-young, and music director Lee Jeong-Yeon. A special event was also prepared, where attendees received a fan, symbolic of the entry pass to "Gukbong-gwan," the place where the commoners enjoyed sijo in the performance.